Imagine Nation ELC 2019: Why 2020 Marks the First Digital Census
The 2020 census is being billed as the first truly digital census because citizens will be able to respond to the questionnaire online and on any device. However, the census moving into the digital age also means that the U.S. Census Bureau needs to use modern technological tools to disseminate information to the public about the count. The bureau is also using modern solutions and partnering with tech companies and social media platforms to combat misinformation about the census. And, of course, cybersecurity is a top concern with decennial count. At the Imagine Nation ELC 2019 conference in Philadelphia, we talked to a key Census Bureau official about the coming count.
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Stephen Buckner, Assistant Director of Communications, U.S. Census Bureau
- The 2020 census will be the first decennial count in which citizens can respond online, via any device.
- The U.S. Census Bureau is using social media and targeted digital advertising to reach hard-to-count populations.
- The bureau is working with the Department of Homeland Security and private technology firms to ensure the count is safe.